§ Rule 4-7.5 Advertisements in the Electronic Media Other Than Computer-Accessed Communications

Codes > Florida Statutes > Rules Regulating > Chapter 4 : 4-7 Information > Rule 4-7.5

Rule 4-7.5. Advertisements in the Electronic Media Other Than Computer-Accessed Communications

    (a) Generally. With the exception of computer-based advertisements (which are subject to the special requirements set forth in rule 4-7.6), all advertisements in the electronic media, including but not limited to television and radio, are subject to the requirements of rule 4-7.2.

    (b) Appearance on Television or Radio. Advertisements on the electronic media such as television and radio shall conform to the requirements of this rule.

        (1) Prohibited Content. Television and radio advertisement shall not contain:

            (A) any feature that is deceptive, misleading, manipulative, or that is likely to confuse the viewer;

            (B) any spokesperson's voice or image that is recognizable to the public; or

            (C) any background sound other than instrumental music.

        (2) Permissible Content. Television and radio advertisements may contain:

            (A) images that otherwise conform to the requirements of these rules; or

            (B) a non-attorney spokesperson speaking on behalf of the lawyer or law firm, as long as the spokesperson is not a celebrity recognizable to the public. If a spokesperson is used, the spokesperson shall provide a spoken disclosure identifying the spokesperson as a spokesperson and disclosing that the spokesperson is not a lawyer.